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Things to Consider in Designing Your Custom Postcards

by Kat Nocom

Designing custom postcards is easy with the use of advanced tools and online applications. However, it is important to consider the essential elements including text, photos, logos, colors, and area for postage to create an effective design. These are the things you shouldn't miss in designing your cards.

The Essential Elements in Postcard Design

* Photos and Images: Use high resolution photos to create attractive postcard designs for occasions, events, and holidays. Insert images and text to personalize your birth announcement cards or baby shower postcard invites.

* Text and Typography: Postcards are used to communicate a message. This can be done when you have a copy written in a simple and professional font. Typography matters in creating your card's design. Choose a typography that can be easily read by your audience. Use a professional font for your graduation cards, business reply cards, and other marketing prints.

* Use of Colors: It is important to use colors that complement your images, logo, and the overall design of your card. The background colors should be in contrast with the font color to make the text readable. It is also important to match the colors with the theme of your prints. In printing 4th of July cards for example, you can make use of the three colors like red, blue, and white.

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* Use of Logo: Include a logo or company icon for a more professional approach. Using logo is also an effective way of promoting your company brand. Place your logo on the area where it's visible.

* Space for Postage: Markings, postage, and indicia should also be considered in designing postcards. Mailing guidelines will help you decide how big your images should be and where to put essential text and photos on your print. Check postage regulations for you to know how much space is needed for indicia and address labels.

* Bleed Setup: It is important to have proper bleed setup for your prints. It is not advisable to put borders since your prints will be trimmed to size. Seek help from professional printing companies or use file setup templates for guide.

Mix up creativity and usability by considering these essential elements. Come up with effective postcard designs by following these tips and using online applications.

About the Author

Custom postcards such as graduation cards or even 4th of July cards can be ordered at DigitalRoom.com.

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