- Mortgage Marketing: Getting Those Closed Doors to Open With Real Estate Agents
by Jeffrey Nelson. Having trouble getting in to see real estate agents? You may find yourself hardly getting past your introductions before you are tuned out and it is almost impossible to change their minds long enough to give you a chance.
There is a way to overcome this invisible wall that comes up between you and the agent. It is a simple method refer to as focus on receptivity.
Basically, you need to foc... articles, news
- Mortgage Broker Marketing: How to Use Open Houses to Meet Agents
by Jeffrey Nelson. If you're searching for a proven method that leads to fast results, than this article is for you. Many times I come across loan officers who are either new in the industry and need to earn immediate income or who joined during the height of the refinance boom and now needs to build purchase business.
Either way, this strategy I've tested with dozens of loan officers and have had great success.... articles, news
- Marketing to Real Estate Agents and Establishing Loyalty
by Jeffrey Nelson. All the mortgage marketing experts say the same thing - establish a relationship with a real estate agent and watch the business roll in. But these experts miss an important part of the message, simply sitting back and watching won't keep the agents loyal to you.
What can you do to establish loyalty? You can take an accounting of your relationship. Basically, you need to conduct a performance ... articles, news
- Loan Officer Marketing: Attract More Real Estate Agents With Questions
by Jeffrey Nelson. Do you feel like you are stuck with the same unproductive cold calling techniques? Do you feel like you waste time with agents that are not productive, and find it almost impossible to get into see productive ones?
What if you could come up with a technique that would allow you to consistently talk with high-producing agents, without the fear of rejection or high-pressure sales tactics?
One... articles, news
- Screening Job Applicants - What Really Goes On Behind Closed Doors?
by Jason Adams. The first goal of any hiring manager is not to find a candidate, but to ELIMINATE unqualified candidates. Most hiring managers reading your resume will take the pile of up to 500 letters they received and try to separate the definite "no's' (Don't Call) into one pile and the interesting resumes into the second pile (Might Call). They then go back and eliminate again until what they have is a ma... articles, news
- Real Estate Agents and Real Estate Consultants: The Difference
by Tabitha Naylor. Realtors are well known professionals that have formed the foundation of the real estate industry for years. So much so that few people ever have to ask what it is that they do. As the industry evolves, however, a newer profession has emerged: the real estate consultant. Contrary to what many people think, a consultant has a very different role from that of an agent. Though the two profession... articles, news
- Mortgage Broker Marketing that Gets a Returning Real Estate Agent
by Jeffrey Nelson. Are you tired of putting time, energy and money into mortgage broker marketing just to end up with an agent that never seems to follow through? Let us say you meet with an agent and feel like you have made a connection. But weeks go by without hearing from that agent. You make follow up calls, it all sounds good, but the agent still does not call, return your calls, or send you clients. What is g... articles, news
- Real Estate Careers - Agents
by Matthew Hick. If you have the desire to work in real estate, rest assured that you have chosen a path that many consider a solid choice for potential growth. As a real estate agent, you will have the ability to make a decent living, meet a variety of people, and even be your own boss.
Real estate agents are a mixed breed. They come with various degrees or none at all. They are full time or part time worker... articles, news
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