- The Humble Postcard Is Making A Comeback
by George Dodge. If you were a contestant on Jeopardy and the answer was "Postcards," what would the question be?
How about:
"What is one of the most incredibly effective, yet under-utilized methods for driving qualified buyers to your business or website?"
Many businesses think postcards are a little old-fashioned for this era of Internet Marketing, but nothing could be further from the truth.
Online... articles, news
- 10 Reasons Why You Should Be Using Postcards in Your Mortgage Business
You've done your due diligence and put together a great list of 50, or 100, or maybe even 500 contacts in your database. Now it's time to keep your name in-front of these folks so that they'll think of you when it comes time for them to make a mortgage decision.
Remember, about 1 in 6 contacts on your list will be making either a purchase and mortgage decision, or a refinance mortgage decision t... articles, news
- Tips For Effective Lead Generation With Direct Marketing Postcards
by Wayne Landt. As direct marketers, we are constantly trying to increase the response of our marketing campaigns and to do so at the lowest possible cost. In fact, the direct response game is all about the most reponses per dollar spent.
One very effective way to reduce your cost is by direct marketing with postcards. As of this writing, a postcard can be mailed for as low as $.24. They are also very inex... articles, news
- Mortgage Marketing with Postcards
by Joe Ramirez. This article will highlight the pros and cons of postcard marketing and will briefly touch on production, copywriting and mailing lists.
Pros: Low Cost, High Visibility, Easy to Do it Yourself, Targeted
Cons: Limited Space, Crowded Channel
Low Cost
First of all, postcards are a low cost way to get your message in front of prospects. It is also an excellent and affordable way to get star... articles, news
- Photography Business: How To Generate Leads
by Lori Osterberg. Sending out a postcard to a mailing list can be risky business. Whether you send out 1,000 or 10,000 postcards, statistics show the most response you can expect is 1 to 2 percent. And that's being generous.
There is a way to increase your odds, and have better luck with your mailings. In fact, I've seen response rates in the area of 10 percent and more, simply by changing a few things with you... articles, news
- 3 Ways To Save Money With Your Direct Mail
by Lori Osterberg. One of the best ways to market your business continues to be using direct mail. There's just something about receiving a postcard or letter in the mail that motivates people to take action.
Yet times are changing. Even though direct mail continues to have a stable growth rate, how you use direct mail may depend on whom your target market is.
A recent study showed that while almost 90 perc... articles, news
- Finding Some Solutions Within Bird House Crafts
by Keith Londrie. Working with our hands is a sign of adroitness, scientists tell us. While manual labor and even simple prospects like craft work have been looked down upon in modern society, these days there seems to be a renaissance in the crafts field. This includes bird house crafts, which is also on the upswing, with good reason.
There are many reasons why the building of bird houses is making a comeback.... articles, news
- The Comeback Of The Mighty Cupcake
by Mika Hamilton. When we were children, cupcakes were some of our very favorite treats. Parents took the extra special time to carefully mix, bake and decorate these miniature treats to the great appreciation of all those who were lucky enough to enjoy them. They were fun to make with the family and an evening could be care freely spent creating these tasty morsels. They were made for special birthday parties, a ... articles, news
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