- Mortgage Marketing with Postcards
by Joe Ramirez. This article will highlight the pros and cons of postcard marketing and will briefly touch on production, copywriting and mailing lists.
Pros: Low Cost, High Visibility, Easy to Do it Yourself, Targeted
Cons: Limited Space, Crowded Channel
Low Cost
First of all, postcards are a low cost way to get your message in front of prospects. It is also an excellent and affordable way to get star... articles, news
- 10 Reasons Why You Should Be Using Postcards in Your Mortgage Business
You've done your due diligence and put together a great list of 50, or 100, or maybe even 500 contacts in your database. Now it's time to keep your name in-front of these folks so that they'll think of you when it comes time for them to make a mortgage decision.
Remember, about 1 in 6 contacts on your list will be making either a purchase and mortgage decision, or a refinance mortgage decision t... articles, news
- Tips For Effective Lead Generation With Direct Marketing Postcards
by Wayne Landt. As direct marketers, we are constantly trying to increase the response of our marketing campaigns and to do so at the lowest possible cost. In fact, the direct response game is all about the most reponses per dollar spent.
One very effective way to reduce your cost is by direct marketing with postcards. As of this writing, a postcard can be mailed for as low as $.24. They are also very inex... articles, news
- Mortgage Broker Marketing: Face Your Fears and Anxiety Over Marketing Position
by Jeffrey Nelson. The best advice you can get in regards to marketing to real estate agents is to establish a unique position. You should work hard to develop a niche position as the foundation for your marketing efforts.
This can be a scary prospect for some people because they fear that if they narrow their focus, or develop a niche position, they may lose opportunity for business. If you share the same fear,... articles, news
- Mortgage Marketing: Take Aim on Your Marketing Efforts
by Jeffrey Nelson. Are you looking for the secret to successfully marketing your business as a loan officer? It can be summed up in one word - relationships.
Okay, maybe this sounds like an old saw - create relationships with real estate agents and watch business come to you. So what's the problem? Well, the probelm is that you may have contact or an acquaintance with agents, not a real relationship; and the rea... articles, news
- Direct Mortgage Marketing
by Shane Brooks. There are many ways that many mortgage originators go about producing leads. They talk with realtors, builders, and even try buying leads. However, believe it or not, there are many mortgage originators out there who are able to get leads before they even get as far as their realtor.
The method such mortgage pros use is called direct mortgage marketing and the mortgage professionals using this m... articles, news
- Mortgage Marketing and Advertising: Can You Tell The Difference?
by Jeffrey Nelson. If you ask a real estate agent, "What's the difference between loan officers?" you'll consistently hear the same response, "Nothing," or "They're all the same." Yet, when you look closely, there are lots of differences between them.
There are loan officers who get 98% of their loans closed on time, and then there are those who get 2% of their loans closed on time. There are loan officers who r... articles, news
- Establishing Proof Key to Mortgage Marketing
by Jeffrey Nelson. Let us say that you are working on your mortgage marketing presentations. You have just made a perfect presentation to a Realtor. They were excited and impressed with your services and said they were ready to move full stream ahead with you. What is the next step? Going back to the office and waiting for a phone call?
You may find yourself waiting a long time. It is incredibly frustrating to b... articles, news
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