 (0Â votes) Postcard Marketing Model #22: Spark Repeat Business
Marcia Yudkin Did you know that it costs five times as much to sell to a new customer as to sell something else to the same customer? Although this fact is far from a marketing secret, it’s a rare company that takes full advantage of this important dynamic. Online, you can follow up a purchase using autoresponders. Offline, you can inspire a buyer to purchase again and again with postcards.... articles
- (0Â votes) Postcard Marketing Model #14: Bond With Customers
Marcia Yudkin Imagine the difference between a company whose customers have so-so feelings about it and one whose customers wouldn’t dream of buying from anyone else. That’s a tremendous gap that can be narrowed with just a little expense and effort, using an inexpensive, often overlooked tool – the postcard.
By sending simple yet strategically chosen postcards to people who have already bo... articles
- (0Â votes) Postcard Marketing Model #20: Get Important People to Take Your Call
Marcia Yudkin Imagine how far you could go in your career personally or how far you could take your company if you could snap your fingers and get an audience with a Senator, a CEO, a New York book publisher, Oprah Winfrey’s producer or some other VIP.
Postcards can open the door. If you use them with creativity and persistence, postcards can take you from a total nobody in the eyes of a busy p... articles
- (0Â votes) Postcard Marketing Model #18: Increase Web Site Traffic
Marcia Yudkin In the early years of the World Wide Web, simply announcing a new web site earned attention. Postcards bearing a snapshot of the home page sent to a company's list of customers or to targeted strangers therefore got results.
Today you need a more imaginative approach to use postcards as a means of driving traffic to a web site. With inventiveness that's keyed to keen interests and ... articles
- (0Â votes) Business Cards for Entrepreneurs and Home Based Businesses - What's All the Fuss?
by Jennifer Thieme. I'm so tired of hearing all the hoopla about business cards as it relates to small, solo service professionals or home based businesses, and I just don't buy it. You may know what I'm talking about - all the marketing advice about how to set them up, using them as marketing "real estate," packing them with just the right kind of information to "catch" that next client. I think most of that advice... articles
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