- Small Business Marketing: Reverse the Risk and Watch Your Sales Soar
by George Dodge. One of the primary obstacles that you must over come is the buyer's sense that they are taking a risk when buying from you. The more they feel that they are taking a risk, the greater will be their reluctance to make the purchase.
To overcome this objection, you must reserve the sense of risk. You must take on the risk yourself.
Has it ever occurred to you how most businesses transfer the... articles, news
- Small Business Risk - How to Avoid It
by David Gass. One of the best ways to separate business and personal financial interests is to have your business become incorporated. This step will immediately reduce personal liabilities for any of the debts and responsibilities of the business from the owners or operators of the business. To become incorporated means to create a wall between these interests so that the business can operate free from person... articles, news
- The Single Easiest Way to Boost Your Sales as a Small Business
by Chris Rempel. Every truly successful business has one thing in common - they make everything as easy as possible for their clients. It's not about how much they spend on their "image" - or advertising alone - it's how much they're able to cater to the market they serve.
And as a result, their profits bulge, and they're able to start scaling up their marketing efforts and watch their business grow. But it al... articles, news
- Neglect Marketing A Business At Your Own Risk
by Joshua Poyoh. Getting new clients and repeat business is definitely one of the very first things to do when starting off a new business. Most people have no problem acquiring the necessary skills to survive in the business they have chosen. When the clients are acquired, the business begins and the work continues until the money comes in. And the cycle continues till the business finds new clients or the clien... articles, news
- Marketing Your Small Business
by John Edmond. If the idea of marketing your small business falls somewhere between flossing your teeth and cleaning the toilet, you're not alone. As entrepreneurial as any small business owner has to be, there's something about sales and marketing that can be intimidating for even the most ambitious business person.
And while marketing is obviously a "big deal", many times the marketing of a small business... articles, news
- Small Business Marketing Strategies
by Luis Luarca. College marketing courses teach the four Ps, in a marketing mix and are defined as product, price, placement and promotion. These four Ps are essential in developing a marketing strategy.
The marketing aspect of business takes into account what your business is going to sell and how it is going to sell it. It is how your company markets itself.
What your business produces to sell is a re... articles, news
- The Least Marketing You Can Do - and Still Have a Successful Small Business
by Samantha Hartley. Why do small business owners get such poor results from their marketing? You can sum this up in three reasons: They don't know what to do, or they don't know how to do it. Sometimes, even when they know both of these, they just don't do it!
Not marketing is bad for business.
Marketing is by far the most misunderstood aspect of small business. Many people think it's selling, which it isn't. ... articles, news
- Internet Marketing and the Small Business
by Melih Oztalay. The internet marketing landscape has changed quite a bit in the past 3 years and has further defined itself further in the past 12 months. With Google raising $4 Billion from new stock offerings in 2005 we will see more changes underway over the next 3 years. Unfortunately, I fear the small business is going to be left out in the cold in this process. Perhaps a better statement would be that t... articles, news
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