- What Is Marketing Communications?
by Ken Snow. If you work in a medium size or large organization then chances are that you would have heard the phrase 'marketing communications'. It is the department that deals in handling all communications for the company. Depending on the kind of company and the industry they are in, this department is sometimes called the corporate communications or the product marketing division at times.
Marketing c... articles, news
- How To Develop A Strategic Marketing Communications Plan
by Scott White. As Branding and marketing professionals, we have an in-depth understanding of the importance of a marketing plan. However, not everyone recognizes the benefits of investing in a strategic marketing plan prior to launching strategies and tactics that seem intuitive at the time. The following few paragraphs attempt to impart our understanding of a well-written plan's importance by first defining so... articles, news
- Communications And Six Sigma
by Tony Jacowski. Implementing new work techniques, strategies, or management systems in business organizations is often a daunting task for managers, as employees usually resist change. This is a fact acknowledged by several modern management theories. As such, any business organization that is planning to deploy Six Sigma needs to concentrate on building an effective communication system so that employee morale ... articles, news
- An Analysis of Journal Communications (JRN)
by Geoffrey Gannon. Journal Communications (JRN) is comprised of seven essentially separate businesses: The Milwaukee Sentinel, Community Newspapers, Television Stations, Radio Stations, Telecommunications, Printing Services, and Direct Marketing. The company's five reportable segments do not exactly match these seven businesses; however, I believe an investor should analyze JRN on the basis of these seven businesse... articles, news
- Post Katrina Communications
by C R Ellsworth. Did you know that... that the Communications confusion which followed Hurricane Katrina was avoidable? It wasn't a matter of FEMA or drowned buses.
The facts may surprise you. Available Technology was unused and virtually un-mentioned by 'The Mainstream Press'. You didn't hear a word about a simple solution available from the beginning.
An assumption was made as Katrina ground into the Gu... articles, news
- Mobile Blogging or Moblogs - The New Era of Communications
by Jeff Flow. One of the most exciting phenomenon in the world of blogging is mobile blogging. This is sweeping the blogosphere. A lot of bloggers are attracted to blogging because they enjoy being able to quickly make updates for their visitors.
Mobile blogs, which are also know as "moblogs," take this concept to the extreme by allowing users to post to the blog literally while things take place.
Mob... articles, news
- The Power of High Voltage Communications
by Randy Siegel. The roar of applause jarred Paul back into the stark reality of the high school gym. For the past twenty-five minutes, Paul had talked to 250 young people about the dangers of drinking and driving, his audience riveted to every word. As Paul shared his story of drinking, driving, and maiming a bicyclist three years ago, the words seemed to tumble effortlessly out of his mouth, surprising even Pau... articles, news
- How To Choose The Right Communications System For Your Business
by Gregg Hall. Businesses are opening at an ever expanding rate, making competition for customers fierce. In order to keep up with the demands in the world today new businesses need to keep in mind the importance of good communication. The most important piece of equipment you will purchase for your business is the phone.
Even before a business opens its doors the phones should be up and running and all emp... articles, news
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