- How to Get Free Publicity By Pitching to the News
by Sophfronia Scott. Recently USA Today and ABC News did a weeklong series of stories on family members as caretakers of their elderly relatives. It hit on many levels. It involved a huge chunk of the population: baby boomers. It involved commonality: more and more people are taking on the caretaker role. And of course it involved money: the costs both in time and dollars being expended, they reported, was a good chu... articles, news
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