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Oxfam rolls out major online branding drive (Mad.co.uk)
Wed, 15 Oct 2008 09:03:23 GMT Oxfam has launched its biggest-budget branding drive as it pushes its Be Humankind message online.

Coca Cola, Mercedes, Marriott and Orange – top branding cultures (Nine O'Clock)
Tue, 14 Oct 2008 23:37:48 GMT BUCHAREST – Coca Cola HBC Romania, Mercedes Benz Romania, the Marriott Grand Hotel and Orange Romania are the main Romanian companies that have demonstrated excellence in their respective branding cultures based on various evaluation criteria, according to the Business Super Brands Programme preliminary results a press release informs.

5 Tips for Branding your Small Business (MoreBusiness)
Tue, 14 Oct 2008 04:07:35 GMT We all know that a good branding strategy is an important aspect of success in the business world, but often it seems like an impossible task. Small businesses often feel this more so than large businesses, but in today's competitive world it is even more crucial to their success.

City Council approves branding plan (Calaveras Enterprise)
Tue, 14 Oct 2008 05:17:35 GMT Angels Camp moved a bit closer to becoming known as the “base camp” for mountain sports in the Sierra Tuesday after the City Council approved the draft version of the branding plan.

Report: Longview branding evaluation (The Daily News)
Wed, 15 Oct 2008 06:27:59 GMT The cities of Longview and Kelso recently hired a Seattle-based marketing firm to evaluate the cities through the eyes of a stranger.

Branding Trends: Engagement And Creation With Your Audience - The CoCreative Consumer (MasterNewMedia.org)
Wed, 15 Oct 2008 07:42:59 GMT How can you, as a customer , get more engaged and involved in the process that defines the very product you are holding in your hands? How can you actually participate in the very definition of the traits that will characterize a product you like? Photo credit: Mikkel Have you ever desired to get more from an item you purchased? To explore its possibilities in order to get the best out ...

Twinings plans rebrand (Mad.co.uk)
Wed, 15 Oct 2008 12:48:23 GMT Speciality tea brand Twinings is thought to be mooting a bold restyle of branding and packaging across its tea ranges.

Heinz CFO says it'll grow in tough economic times (AP via Yahoo! Finance)
Tue, 14 Oct 2008 20:49:37 GMT H.J. Heinz Co.'s focus on food innovation and branding will help carry it through the tough economic times as it continues to appeal to consumers, even as other businesses are hurting, a top executive for the company said Tuesday.

Pendleton Woolen Mills Launches New Branding Campaign Created by Leopold Ketel & Partners (PR Newswire via Yahoo! Finance)
Mon, 13 Oct 2008 09:31:00 GMT One of Oregon's oldest and best- loved companies has launched a new image and branding campaign created by Portland marketing firm Leopold Ketel & Partners.

What the back pages say: WAGs blamed, Everton's Moyes is in the money, Atletico's ban is a nightmare for Liverpool fans (Daily Mail)
Wed, 15 Oct 2008 08:48:03 GMT Rio Ferdinand has blamed the WAG culture for destroying England's last World Cup campaign, branding the national team 'a circus' under Sven Goran Eriksson and Steve McClaren.

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