What Is Marketing Communications? News.

Marketing Matters: Businesses must better manage marketing dollars (Charleston Regional Business Journal)
Sat, 18 Oct 2008 02:29:34 GMT As home prices have dropped and gasoline prices have gone the other direction, many of us are pinching pennies. But in the past month, as the financial crisis worsened, consumers cut back more sharply. Tough news for businesses to swallow, and it puts all the more emphasis on the marketing dollar.

Baylor states regret for cash incentives (BPNews.net)
Fri, 17 Oct 2008 20:32:03 GMT WACO, Texas (BP)--Baylor University's vice president for marketing and communications told Baptist Press Oct. 16 that the school regrets offering students cash incentives for retaking the SAT, a program he said was motivated by a desire to permit students access to additional financial aid.

Cause Marketing Matters to Consumers (Entrpreneur.com)
Fri, 17 Oct 2008 00:39:15 GMT Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.

Business Communications Group LLC to Lead SARTA Seminar "How to Succeed at Web Marketing in 2009" (Marketwire via Yahoo! Finance)
Mon, 13 Oct 2008 21:02:00 GMT Sacramento marketers Rebekah Donaldson and Cris Rominger of Business Communications Group LLC will lead the Sacramento Area Regional Technology Alliance Leadership Series seminar titled "How to Succeed at Web Marketing in 2009" on Wednesday, October 15, 2008 at 9:30am at the UC Davis Graduate School of Management at One Capitol Mall in Sacramento, California.

Suddenlink Communications Realizes Gains in Sales and Customer Satisfaction (CRM Today)
Wed, 15 Oct 2008 10:46:45 GMT Pluris Inc. , a leading provider of multi-channel marketing and optimization solutions, today announced that Suddenlink Communications™, a top-10 U.S. cable, Internet, and phone provider, has quickly increased customer acquisition rates by using Pluris’ Offer Management and Optimization solution to manage its offer set, products and messaging in a way that improves sell through while simplifying ...

Adaptive Marketing LLC® Offers Tips on Effective Communication at Work (PRWeb)
Fri, 17 Oct 2008 08:12:48 GMT Adaptive Marketing LLC® Says Talk the Talk at the Office. (PRWeb Oct 17, 2008) Read the full story at http://www.prweb.com/releases/Adap

Shel Holtz To Present What's Working NOW! Webinar: How To Profit From Social Media Marketing (PRWeb via Yahoo! News)
Wed, 15 Oct 2008 07:01:00 GMT Live, ninety-minute interactive session will showcase latest, most effective tactics and strategies for using social media marketing to grow sales and profits. Session includes numerous case study results and examples of successful social media marketing programs. Content suitable for both business-to-consumer and business-to-business marketers.

For immediate release: the arts are marketable (Arts Journal)
Fri, 17 Oct 2008 13:18:39 GMT Each (some?) Friday(s?), I'll post an interview with someone far more knowledgeable than myself on specific marketing and publicity subjects. This week, The Nation's Publicity Director Ben Wyskida on what publicizing a publication actually entails, preaching to the choir, and the best/worst publicity moments of the presidential campaigns.

Stage makeup class sparks student enthusiasm (Columbia Missourian)
Fri, 17 Oct 2008 17:15:32 GMT COLUMBIA — Applying theatrical makeup to her own face is exactly what Erin Roesler didn't expect to do when she signed up for a stage makeup class at MU. She is one of 10 students enrolled in the course that meets every Monday in the men's dressing room by the Rhynsburger Theatre. "I thought we'd have mannequin heads to work on," said Roesler, a sophomore studying marketing. "It's definitely ...

Businesses use social media as marketing tools (Charleston Regional Business Journal)
Sat, 18 Oct 2008 02:14:44 GMT Andrea Serrano makes a point of asking customers at her downtown clothing boutique how they heard about the store. The No. 1 response is word of mouth, says Serrano, who owns B’zar on Upper King Street with her husband, Gustavo.

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